5 Common Questions Entrepreneurs Ask

Entrepreneurs juggle myriad tasks every day. The hectic schedule combined with unexpected obstacles creates a frenzied work environment that causes the visionary business leaders to miss the bigger picture. After all, entrepreneurs are the captain that steers the small business ship. They need to step back at times to ask important questions that pertain to their businesses. Five common questions prevent small business owners from pressing the panic button.

1. Is Your Business Plan Actually Working?

It is one thing to devise a strategic annual business plan and quite another to monitor how the small business fares. Successful small business owners review the performance of operations at least quarterly. They check actual sales against projections to measure success. Entrepreneurs evaluate the success of their marketing programs and tweak certain strategies to reach more potential customers. Small business owners typically plan for the future, but the successful ones invariably analyze past performance.

2. Are You Recruiting the Best Talent?

Successful entrepreneurs understand that high performance team members make the difference between running a bustling small business and waiting for customers to walk through the door. They constantly search for people that possess the personal and professional attributes that drive small business success. The question of “Are we recruiting the best talent?” focuses on customer oriented professionals who know how to turn prospective customers into lifelong patrons of the small business.

3. Are You Getting the Most Out of Your Small Business Website?

Small business websites are key to any marketing strategy today. But it doesn’t stop there. Effective content marketing is king. Most prospective customers visit a small business for the first time because of what they find online. Successful entrepreneurs constantly ask themselves if their small business websites entice people to inquire about their products and services, or if their site is engaging enough.

4. Has the Market Changed?

From government regulations to customer preferences, the market for virtually any industry is in a state of constant flux. Small business owners that study market trends habitually do a much better job of adapting to rapid changes than entrepreneurs that fail to keep abreast of the marketplace. Successful small business owners detect market changes and create proactive strategies to adapt to the changes. Technological advances have turned market changes that used to occur over several years to market changes that transpire over a few months.

5. Do You Really Need a Toll Free Number?

Entrepreneurs always search for ways to make more money, without dipping into cash reserves to fund marketing programs. A toll free number offers small business owners the best way to reach more customers at an affordable cost. The benefits of a toll free number include establishing a strong brand presence, creating instant customer recognition, and building credibility that produces customer trust.