ROCK Your Small Business Advertising with Dynamic Phone Tracking

Most small business owners keep close tabs on their website traffic to ensure efficiency, the level of engagement and effectiveness, and to monitor overall return on investment. Most small business owners and entrepreneurs use tools such as Google analytics to closely monitor the number of clicks PPC and banner ads generate. However, the marketing strategy landscape is shifting again to focus on big data. Now small businesses can track the overall effectiveness and reach of their marketing campaigns by using dynamic phone tracking.

What is Dynamic Phone Tracking?

Dynamic phone tracking operates as an Internet-based service that provides small business owners with access to data that proves where their phone calls originate. This marketing tactic uses toll free numbers to track ads and the call volume that comes from each ad. All it takes is tying a toll free number to a particular ad (and set up several different toll free numbers on several different ads) and learn which ads generate the most calls. This way small business owners and entrepreneurs can now better gauge where to focus their marketing efforts and where they will likely see the most conversions.

How Does it Work?

Visitors of your website come from a number of online sources that include Google search, Bing search, PPC ads, and banner ads. The number visitors see on your website differs from the number they see on a PPC. By using a small piece of Javascript code in your small business website header, DNI automatically places a unique toll free number on your small business website for customers to access. The number depends on how the visitors found your website.

Multiple Numbers, Triple the Conversions

Small business owners and entrepreneurs can really take advantage of dynamic phone tracking by setting up multiple ads with multiple toll free numbers, and really boost conversions. How do business owners keep track of this data? When setting up dynamic phone tracking, each small business owner and entrepreneur is given access to online software that allows each user to pull reports, call logs, and other relevant data from each toll free number and ad.

As mentioned above, most small business owners and entrepreneurs currently use Google Analytics to track website visitors, traffic, bounce rates, target area, and a number of other data sources. However, dynamic phone tracking takes it one step further and does what Google Analytics can’t do. By incorporating the use of toll free numbers, dynamic phone tracking is cleaner and clearer cut, focused, and tailored marketing approach that closely ties businesses in to their target areas and get more bang for their marketing buck.