Vanity Numbers and Your Marketing Strategies

So you've got a new vanity number, now where do you market it? Luckily today there are many different options in marketing your vanity number. It is important, however, that you market your vanity number on all your marketing communications, for example, all print and media advertisements, running ads, and even social media. There should be no confusion when it comes to your vanity number.

We all know that vanity numbers can increase response rates and closing ratios on different marketing pieces, which include direct mail and all display advertising. This has a great impact, however it should reach to your website, your Facebook page, and even Twitter. Take advantage of social media where possible. Do not just have your toll free number hidden on your contact page. It should be splashed across every page as either part of the header or side bars.

Possibly the most overlooked uses for vanity numbers are on business cards, letterhead, fax covers, and in email signatures. These marketing pieces are the most likely places clients will look for your contact information when wanting to reach you for future needs or referring you to others. If these pieces feature your vanity numbers, your chance of retaining clients is much higher, no matter your employee turnover or even if you relocate your offices.