Vanity Numbers and Smartphones

Smartphones have certainly helped businesses improve their advertising effectiveness in many ways. However, if you are not thinking ahead they could have a negative effect on your vanity numbers.

Some new smartphones and Internet phone services have keypads that can make it difficult to decipher vanity numbers that spell out words. If you use one of these devices you have no doubt already realized this. It is not just affecting some businesses, but this can also be an issue for trying to contact law enforcement and hot-lines for help.

This doesn’t mean that we shouldn’t use smartphones by any means, it just requires businesses and organizations to think ahead when creating marketing materials and publishing contact information. Vanity numbers still remain one of the most powerful and effective marketing tools for building brilliant brands and converting more prospects into real leads and customers. Though you must continue to make it easier for them to contact you wherever they are at anytime.

This means adding the numeric version of your word spell vanity numbers into your marketing materials as well as having a unified brand so that they can find you online. Forward thinking businesses are also making sure that their brand is unified by having a web domain name that matches their business name and toll free vanity numbers. This makes it easier for people to look you up and is even more powerful now with so many consumers browsing the web from their mobile devices. Remember that having links to your social media profiles on all of your marketing will help too.

Also note that there are ways for prospects to dial your vanity number using letters on most smartphones if they know how. Some smartphones will allow you to dial by letters if you hold down the shift key. Though the bottom line and important message here is that the easier you make it to be contacted in a variety of ways and the better your branding is the more customers you can hit at the optimum moment for them to acquire your products or services.