Advertising Effectiveness – It’s Not Just About Your Pitch

Advertising effectiveness is not just about your message or when and how you deliver it.

A huge part of the battle for achieving advertising effectiveness and generating consistent and increasing revenue levels is making sure that when consumers and prospects decide to take action that they can get through to you and get through to someone who can help them immediately.

It doesn’t matter how incredible your advertising looks or how well crafted your pitches are if prospects can’t get a hold of you when they call. Think of the wasted money that results from this, not just in terms of what you have put out from your marketing budget, but the returns that you expected to gain from each closed transaction. Plus the future potential value of each new customer and all of the referrals they could send your way over a lifetime or even several generations.

These issues that can dampen your advertising effectiveness can be a result of incorrect call routing, downed carriers, or even a failure to man your phones on your end.

Some phone companies have developed notorious reputations for incorrectly routing calls, some of which have even been accused of doing it purposely. In other cases phone carrier affiliated RespOrgs who are tied to single carriers suffer from technical issues or even local disasters. Never mind advertising effectiveness, imagine losing an entire month’s marketing!

Fortunately both of these issues can be easily avoided by choosing an Independent RespOrg for your toll free number management. An Independent RespOrg using multi-carrier arrangements and an array of the latest forwarding and routing options can ensure that your business phone lines are always working and that you can be confident in your advertising effectiveness.

Still you should talk to a professional who can help you determine the best routing options for your organization for ensuring consistent and maximum advertising effectiveness with every campaign. There may be many new toll free features you may be unaware of that can make all the difference in the success of your organization.