Resisting Multiple Brands

Most entrepreneurs find themselves constantly inventing and creating new products, services and business ideas. This means the choice between launching a whole new brand for each venture or developing them under your current one. So which is the best way to go?

In most cases it is much wiser to keep your branding unified. To start, consumers are already overwhelmed with marketing messages and advertising. Unless they recognize your brand the odds are they aren't paying any attention to your message at all, even if they have done business with you under a different name before.

In fact keeping new products and services under the same branding makes getting responses and conversions much easier. New branding means having to start from scratch with getting consumers to know, like, and trust you. Plus, it often means having to offer discounts and introductory deals in order to get them to try you out. In comparison, working under the same branding they are already familiar, which makes new transactions a breeze and being able to charge a premium right off the bat.

Building new branding also takes money and time. When speed to market is so critical these days, can you really afford the delays? Remember new branding means new web domain names, new company formation, additional business phone numbers, extra staff, more design work and more. Plus it means a whole lot of extra work for each new advertising campaign, whereas working under the same branding often means simply plugging in new text and letting it roll. Clearly it doesn’t take a genius to tell which will provide the highest ROI.

Unified branding is even more important today with so much business coming from the web. Adding a new brand means having to build up a whole new following on Facebook and Twitter instead of simply sending out your message through the channels and networks you already have established. You will also find that maintaining one brand and adding information to your current website is much more powerful for SEO and which will increase your revenues across the board.

Last but not least, one bigger, more recognizable brand also means that your business will be more valuable and saleable one day than a bunch of smaller unknown companies with inferior branding. In short, keep it simple, memorable and easily scalable if you really want to succeed.