4 Winning Vanity Number Strategies

1. Niche Marketing
Generic vanity numbers are becoming harder to come by for most industries, and marketing pros are more and more recognizing the power of niche marketing. By using one or more highly targeted vanity numbers you can laser target niche market segments by maximizing the advertising effectiveness of each of your marketing campaigns. Think of it like using multiple web domains and landing pages to appeal to different customers on the web.

2. Geographic Industry Domination
If you are looking for an affordable vanity number that is still high profile and will instantly help you generate more incoming calls check out toll free shared usage plans. Shared usage vanity numbers provide premium toll free phone numbers, while only having to put out for exactly the areas you need. This will allow you to feed off the advertising budgets of other companies in different locations, while providing instant credibility and higher conversion rates.

3. Mirroring
Mirroring means maximizing marketing ROI by benefiting from incorrectly dialed numbers meant for your competitors. For example if a larger competitor is using one 800 vanity number, you can try acquiring common incorrect spellings of that vanity number as well the same number with different toll free prefixes. This is easy to do by utilizing the best reverse look up tools which will instantly return you large selection of suggested numbers based on any competitor’s vanity number.

4. Funneling
Funneling refers to the marketing strategy of funneling in calls and new potential customers from vanity numbers that represent related terms. Fox News recently ran a headlining article on how the adult industry has been using this strategy to generate huge profits. It seems that they have been focusing on acquiring an array of vanity numbers, seemingly unrelated that spelled out other brand names and hot products and were converting them into sales on their chat lines. You may have your doubts about whether this strategy could work and actually result in conversion. However with almost 25% of all toll free numbers being used for this purpose it is clear that it must have been paying off. Even more powerful is the way they have been able to pick up valuable numbers, that already have heavy flows of traffic as organizations have slipped and let their lapse. This has actually included the vanity numbers for the Cook County Jail and the New York Fire Department!