Positioning and Toll Free Numbers

Positioning is crucial for any enterprise's success and toll free numbers could be just the tool you need to do the job.

For those of you who are new to brand positioning, you can use toll free numbers to position your business both to hone in on your niche and to differentiate yourself from your competitors, or in some cases use your competition’s position to leverage credibility.

For example, acquiring generic and broad industry related vanity numbers can help boost your brand’s visibility and gain masses of new leads. However these numbers are not always available, or at least not for nationwide coverage. If you can take advantage of shared usage plans to harness the power of these premium toll free numbers for certain geographic areas, you should definitely do it as well. However targeting your toll free numbers towards your niche will bring you a more qualified flow of prospects and is often easier on your marketing budget.

You may be promoting exactly the same products and services as your competition. But what is it that you can hone in on that will make consumers choose you instead? What is most important to them? Speed, the inexpensive option, or just the easiest person to do business with? Think about how you can incorporate these terms in to your vanity toll free numbers and grab up market share quickly.

While the above marketing strategy involves distancing and separating yourself from your competitors, you can also use their strength and larger marketing budgets against them by identifying your business with them using your toll free numbers. By comparing your organization with the leaders in your industry, you can position your business as also being a leader in your customer’s minds. Or you can simply piggy back off of their advertising. What toll free numbers are they using? Can you obtain the same toll free numbers that they have, only with different prefixes?