Why Discount Online Advertising Is Destroying The Industry

It is no secret that the major news media and print advertising is already suffering greatly from the surge in Internet usage and online advertising. However, discount online advertising is also destroying online industry as a whole.

In a way it is similar to the bubbles of the past in other industries like real estate and the stock market. Deeper discounted online advertising services are constantly being announced which in once sense benefits some consumers and businesses who want to promote themselves on the Internet. However, at the same time it drives down the quality of these services which ends up leaving those who invest in them further out of pocket, often with few or no results. When companies let themselves be drawn into price wars both they and the consumer loses out. We are talking about online advertising offers promising to get you top place Google rankings for $200 and websites being churned out for $50 and Internet marketers promising floods of leads and complete set up for just a few hundred dollars a month. Sure, they can provide some of the work by subcontracting it to India for 50 cents an hour and spinning junk marketing. Though this is neither going to make your company look good to anyone who sees your online advertising, nor is likely to actually provide you with good search engine rankings for more than a few days and certainly won’t lead to closed deals or money in your pocket.

The second issue with discount online advertising is the hoard of websites promising that you can launch your own successful business on the Internet overnight by doing your own marketing if only you invest in their software program of course. Unfortunately many of these programs are extremely outdated and are pretty worthless today. Much of this surrounds content marketing and article spinning which Google has already announced that it is cracking down on. Still this is resulting in the Internet being flooded with masses of junk content and poor online advertising, which just makes things confusing and frustrating for the consumers who are really serious about shopping on the web. Plus with everyone trying to jump into the game, consumers are increasingly facing more scams and poor service from companies who just don’t know what they are doing. This is bad for everyone.

Of course it will work itself out in the end, even if it takes a serious correction for the bad to be weeded out and those who are doing it right to see the fruits of their labors. The bottom line is that you can make great money on the web if you align yourself with those serious about quality online advertising through a reputable affiliate program, and you can realize amazing results with a smart online advertising strategy, just remember that you normally get out what you put in.