5 Tips For Maximizing Marketing ROI

1. Improve Your Targeting
If you want to not only increase the number of leads you have, but increase the number of deals you actual close for truly maximizing your marketing ROI, then start by improving your targeting. If you haven’t already, hone in on a niche, develop your keywords for your marketing further and look for new opportunities to position your organization as the top choice for your niche market.

2. Get A Vanity Number
If you don’t have a toll free vanity number already, acquiring one could be the single best investment you make for maximizing the marketing ROI of all your campaigns both offline and online. Vanity numbers have proven to dramatically increase response rates, boost conversion ratios and even reduce charge backs.

3. Get The Most Out Of Your Content
Winning at Internet marketing requires a lot of fresh, unique content. It is true that the new changes by Google may have eliminated automated article spinning as an effective means of maximizing marketing ROI, but that doesn’t mean that you can’t re-purpose your content to make it go a lot further and touch masses of new customers. What about expanding on your blog posts to make them into articles for article marketing as well as turning your written content into podcasts and videos for closing those who are more visual and auditory? Use these on YouTube, BlogTalkRadio, you website, blog and social media.

4. Improve Your Follow Up
Maximizing marketing ROI is not just about immediate results. It is also about making sure you convert every prospect in the long run and achieving the highest possible revenue from each prospect. Remember it takes an average of seven touches to close a deal, so make sure you using your CRM to its full potential and take the time to expand your email autoresponders.

5. Monetize Your Web Assets
A great strategy for maximizing marketing ROI indirectly is by monetizing your web assets by incorporating Google Adsense or joining affiliate programs. This will help you see larger returns from your website, blog and social media which can be used to offset your current marketing expenses or expanding the volume of marketing you are doing each month.