Is A Toll Free Number Really Worth The Expense?

There probably isn’t any business owner or executive out there who wouldn’t ‘like’ to have a toll free number, but is it really worth the extra expense?

Many businesses are not even aware of how affordable toll free numbers are these days so do not even make an effort. Of course there are some highly sought after toll free numbers that can go for hundreds of thousands of dollars. However there are also many winning toll free numbers that can be taken advantage of through toll free shared usage plans that run as little as $20 per month!

Remember toll free numbers and are not just for vanity; they offer a wide range of benefits from improved branding to making referrals easier to testing and streamlining your business processes. These benefits alone can add up to large sums of money every month, though will vary widely depending on your current business model and industry. So let’s take a look at some more specific numbers to really determine if toll free numbers are worth using.

The biggest and most immediate tangible advantages of using freephone numbers are often seen in terms of response rates and closing ratios from marketing campaigns. Let’s say you are sending out a direct mail campaign to 10,000 recipients this month. Toll free numbers have proven time and time again to improve response rates to direct response marketing by 12-42% and often much more. So if you are used to getting and average response rate of 5% or 500 calls then by including toll free numbers you may likely see 60-210 more more responses from the same campaign. Businesses utilizing toll free numbers for their marketing have also reported triple digit increases in their closing ratios. So if you normally expect to close 25% or your 500 leads, 125 of them you could be seeing as many as 355 closed deals from the same campaign. It really doesn’t matter whether you have a $10 product or a $100,000 annual membership program the benefits to the revenues and the bottom line are obvious.