Direct Marketing Trends for 2011

2011 may mark the year of the return of direct marketing. The importance of this promotional method is apparent. Direct marketing allows your company to interact with customers without any barriers. Some of the tactics that fall under this marketing strategy are:

Catalogs: Because printing costs are continually coming down, more companies are enticed by the possibilities presented by catalogs. Glossy, sophisticated, and attractive: catalogs are a direct marketing method that can easily entice.

Email Marketing: Traditional salesmanship still matters when you take your campaign on the Internet, but not by much. The key to having a successful email marketing campaign is to have accurate data. Once you know what the customers want, need, and desire, it becomes easier to target your email messages.

Social Media: Get responsive leads through social media. If you are like most companies, you rely on a certain demographic to generate most of your sales. Social media allows you to be in touch with your target market during people's “downtime.” When they visit social sites, they tend to feel more sociable themselves.
Basically, the main reason why direct marketing is so effective is because salesmen don’t make far-ranging assumptions. The campaign is based on detailed data that is gathered from the customers themselves.