Appraising Domain Names For Sale

Domain name appraisals have become a growing business over the last decade. When you consider how web domain names are valued, you may ask whether it is worth paying for a domain name appraisal and what is the best way to avoid overpaying for a domain name?

Domain name appraising is definitely more of an art than a science. More than one way exists to appraise a domain name and a range of factors can be used to determine its value, including name length, marketability, brand recognition, industry strength, revenue, traffic, and search engine popularity as well as how a domain name compares with other recent sales. However, what a domain name is worth to one person is often far different to what the next person in line may be willing to pay for it. In fact, few other products out there vary so widely in value, with web domain names ranging from a few dollars to millions.

If you are flipping domain names for profit, it may be a good move to invest in domain name appraisals or at least to educate yourself better on how they are valued. Those who want to launch new ventures with a bang and enjoy healthy amounts of traffic from day one may also benefit from further research. For most, however, it is a matter of what an individual domain name is worth to you and your brand. For example, if you made the mistake of creating other branding materials, registering a business name, and acquiring a toll free vanity number only to discover the matching domain name is taken, then you may really need it and have to be willing to pay a significant amount for it. Whereas if having a certain web domain name is just a nice addition or preference, then you obviously are not under the same pressure.

There is quite a bit of strategy that goes into getting the best deal on a web domain name, and making one small mistake at the beginning could result in the owner skyrocketing his demands. So before you begin any negotiations or show any interest in a domain name that is already taken, it is wise to consult a professional service that offers web domain negotiation so you can be sure to get the best possible deal.