Low Cost Testing For Marketing Online

It is no secret that to survive and succeed in the business world today you must become efficient at testing marketing strategy. Split testing is the best way to compare quickly the advertising effectiveness of different factors of your campaigns. Direct marketing via direct mail and print advertising is one way to achieve split testing and can be incredibly effective and accurate using blocks of toll free numbers to pinpoint the successes and issues with your marketing campaigns. Now with most businesses extensively marketing online, it is also essential to test your Internet advertising campaigns before committing to one channel or strategy.

Today, testing your marketing online is easier and more cost effective than ever. Again, it can be done by split testing numerous factors simultaneously. One way is to use Google Adwords and other PPC advertising avenues such as Facebook and YouTube. Try split testing for your ad titles, ad copy, and your web domain names. You may be surprised to find that one web domain name is much more successful than others and can also assist you in improving all your other marketing online. Having a solid domain name that instantly shouts credibility and expertise can dramatically increase response rates and maximize marketing ROI. For example, domain names like 1800Flowers.com instantly say this company is a dominating force in its industry and likely the best and most professional resource for those looking for flowers. 

Before launching a fully fledged all out assault on the Internet with your products and services, it is also wise to test your website and its elements to make sure your efforts for marketing online deliver the biggest return on investment possible. This analysis should include testing more than one web domain name and using toll free vanity numbers to maximize the contact and conversion ratios. However, remember even after you are in the full swing of marketing online, you must continue to watch your web analytics and statistics in order to maintain your edge and maximum advertising effectiveness.