Internet Advertising – Ignoring Web Analytics Is Complete Insanity

Internet advertising has clearly become the savior of many businesses across the globe. It has emerged as the most cost effective form of marketing for almost every industry, and it has enabled the launch of thousands of new enterprises in the last few years. Yet it is amazing how many people ignore the most basic tools that can dramatically improve response rates and maximize marketing ROI.

Besides being a completely insane behavior, choosing to ignore web analytics is the equivalent of burning stacks of hundred dollar bills on a daily basis! Why any company would not watch its web analytics to see what parts of its Internet advertising is working and what is not is unfathomable. Clearly, if it is due to a fear of having too much money, it could always be given to charity. Who wouldn’t want his business to be reaching its maximum potential, even if only for the bragging rights?

Web analytics for your websites and blogs are available right at your fingertips. They show you which parts of your Internet advertising campaigns are providing the most traffic and return on investment as well as tell you where you are losing clients in between visiting your site and acquiring your products or services. Keeping a close eye on your web analytics can help you instantly adapt Internet advertising campaigns, and provide you with strategies that can save you money instantly and dramatically to increase your website traffic and closing ratios. For example, if you notice that all of your traffic is coming from one campaign, dedicate more of your marketing budget to that channel and adjust or eliminate the others. Or if you find that you are getting tons of traffic from your Internet advertising channels, yet customers are not following through with orders, you know that you have an issue with your site navigation or web copy. With a few changes, you could dramatically improve closing ratios and increase profitability. For blogs, keeping an eye on your analytics and statistics means being able to determine which posts and topics are attracting the most readers and it enables you to keep up a high level of traffic. If you don’t watch it, how do you know if you are going in the wrong direction?