Stop Making Excuses, and Start Your Small Business Website

Would you be surprised if a fellow small business owner or entrepreneur said they didn’t have a website? Most people would. To own and operate a small business today without a website is just unheard of, not to mention entrepreneurial suicide. Why would an entrepreneur opt to not have a small business website? And why is having an online presence today so important?

According to survey published in 2013, 55% of small businesses still don’t have a website. If you were to ask said entrepreneur why they don’t have a website, the most common reasons, excuses, or misconceptions include: “I don’t have time”, “It’s too expensive”, “I’m not tech savvy enough,” or “The industry I’m in doesn’t really require me to have one.” The facts are in: ALL of these are untrue. Further to the point, it is actually even more risky to operate a small business today without a website or any smidge of online presence than it is to take a small amount of time and resources to set one up.

While the technical aspect is certainly can be overwhelming for some, particularly those entrepreneurs and small business owners who are more experienced and have been in the game for awhile, some entrepreneurs are intrigued by the thought of having a robust website to boost their business, however, some may not want to boost their business, in fear of business explosion and not being able to keep up. The fear of not being able to keep up with a booming business is more of a fear than learning technology.

Regardless of the fears, having a small business website and an online presence is very important for any business’s success and survival in this highly competitive world. With a little business planning and management, any fear can be reassured. Whether it’s hiring a little help to get a website off the ground (it will not be as expensive as you think), or even allocating and leveraging more resources to be ready for the boost in business, having a small business website and online presence will only help rather than hurt any business.

For those small businesses who do not have a small business website but use a telephone line, or even a toll free number, for incoming client queries and business, did you know you could also tie in your toll free number spelling into your web domain name? This is a highly effective tactic key to any online marketing strategy. With a toll free number tied to your new small business website, not only will this surely boost business. It will also decrease your call volume, but not your overall business. Routing customers to your website will be easier and quicker for them rather than having to wait on hold.

Having a website and an online presence makes a small business appear more established, and even serves as an interactive tool for customers. Tie your toll free number into your new web domain today for the ultimate biz boost.

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