Keep Calm and Don’t Push the Small Business Panic Button

Your small business website represents an extension of your physical shop or store. Therefore, you need your online store to attract new customers and generate sales. However, many entrepreneurs find making money online to be an arduous task, mostly because they are not aware of the various ways to achieve business growth online.

When your small business website isn’t making money online, don’t hit the panic button. You might just need to address traffic and effective online marketing strategies, as well as think outside the marketing box by acquiring toll free vanity numbers.

Build it and They May Not Come

You cannot make money online by adhering to the Field of Dreams principle of “Build it and they will come.” Small business websites must develop strategies that increase online traffic by ranking high in Google’s hallowed search engine.

Content is King

Too many small business owners think they are boosting their websites by flashy images and graphics. The fact remains that Google rewards entrepreneurs who produce fresh, relevant content that utilizes the keywords submitted by potential customers. Fresh, relevant content can comprise of “How to…” blogs and individual web pages that describe how products and services help customers solve problems. Savvy small business owners enlist the help of experts in their field to write about pertinent topics that engage visitors to their websites.

Inbound Links

Both Google and Bing place inbound links at the top of the search engine page ranking criteria. The more inbound links your small business website garners from high quality sites, the more visible your small business becomes online. Entrepreneurs need to perform research to recruit trusted web publishers that reap the benefits of high traffic numbers. You experience small business growth when the visitors to other high traffic sites find your small business link and click the link to learn more about your products and services.

Social Media

Social media sites are not just for the bored and lonely among us who need a little virtual companionship. Entrepreneurs benefit from social media participation in several ways. Your small business interacts with followers who find your small business website via Facebook, Twitter, and LinkedIn. Social media places a face with a small business, which triggers more of an emotional response that leads purchases. You receive instant customer feedback on social media sites by activating alert features. Entrepreneurs should think of social media as a strong brand builder, much in the same way that toll free vanity numbers build brands.

1-800-Make-Money

Toll free vanity numbers should roll off the tongues of loyal and potential customers. Catchy words that emphasize your business provide you with instant customer recognition, which goes a long way towards building brand awareness. Above all, toll free vanity numbers provide the greatest return on your marketing investment. This means you spend little and put your small business back into business growth mode.