The Importance Of Consistent Branding And Your Web Domain Name

We are all aware of the importance of branding. Even without detailed study of branding strategies and techniques, it is clear that those businesses that have developed easily recognizable and highly visible brands are among the most successful corporations that have ever graced the planet. Brands alone create revenues. Besides McDonalds, brands like Donald Trump and the Trump Organization can create instant value and revenues just by putting their name on a project or proposed project. So why is it that when it comes to something as basic as web domain names and toll free numbers, it seems that many companies lose all common sense and branding goes right out the window?

Branding is absolutely essential. Developing a consistent brand image is just common sense and means working smarter rather than harder. Even a well thought out new brand can take over entire markets with very little advertising and effort. Look at 1-800-CONTACTS. No matter how catchy a new web domain name you can think up, unless it is part of your brand identity, it will cause confusion among customers and prospects. Such confusion not only can cost you priceless customers you have already gained and have counted on as a lifelong source of business and referrals, but it can also mean spending far more in marketing to tie in your brand name and web domain name. Even in a great market, and even if you can afford it, this situation still means wasted marketing dollars. If you're not focusing on a consistent brand image, you are giving the competition a pass to leap ahead and grab market share from you or to block you out of new markets on a smaller budget.

If you have already realized that you made a poor choice in a web domain name, it is not too late. It is easy to reserve another and forward it to your current website. Or, if the market has really forced you to turn your business in a new direction, then perhaps it is better to create a whole new brand image. If you need to start from scratch, just make sure all of your marketing and branding is consistent from your logos and business name to your vanity numbers and web domain names.