What a Toll Free Number Says About Your Company

by: blog-editor2 , June 26, 2010

First impressions can be everything to your business, and not having a toll free number says you are probably a new company or a local Mom and Pop business. This impression may seem fine for some who don't have any dreams of making big profits, but limiting yourself in this way could result in you being driven out of business by bigger better branded competitors. You need to position yourself to take care of wider opportunities.

Just think about how you compare companies when deciding which one to call and which one you want to do business with. Most people call the company that looks more professional and appears to be bigger, more stable, and have more experts – clearly the one with the toll free number.

Once you have a toll free number, it says more than just that you are a credible, trustworthy, safe enterprise in whom customers can feel confident when doing business. Your toll free number as a vanity number can tell the public exactly what you do and why they should call you. This means your toll free numbers can display you as the "go to" source for any specific niche you choose in your industry. This image in turn results in more targeted prospects – which means higher closing ratios, fewer returns, and higher profit margins.

If there are multiple messages you want to send and a number of markets you want to target, it is easy to use separate toll free numbers and go after them individually, eating up different segments of the market more effectively than your competitors until they are out of the business. If you think this scenario sounds great, you will be impressed by the many more operational advantages of having vanity numbers and toll free services. Contact a toll free services provider today to find out how routing and forwarding options can help you lower your overhead and streamline your operation.


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