Making the Most of Your 1-800 Phone Book Listing

A lot of businesses needlessly spend thousands of dollars on marketing because they fail to take advantage of an 800 phone book listing. It is important to get listed in the major phone books, online directories, and local listings because people use these resources to find information for their everyday needs and purchases. 800 number listings give customers quick and easy access to your company, products, and services.

In your listing or advertisements in the phone book, be sure to emphasize the benefits of your 800 number to your customers. Some advantages you can emphasize are: (1) enjoy toll-free convenience even for long-distance calls, (2) easy to remember 800 numbers, and (3) the assurance that you are running a duly-registered company. This emphasis will make customers feel comfortable doing business with your company so they will prefer it over others listed on the same page.

However, having a toll number alone is not sufficient. The key is to have a marketing campaign behind it. Make a conscious effort to get listed in phone books and other mediums. After all, if your target audiences don’t know your number, they won’t be able to call your company. If you feel like you’ve hit a dead end, try to look for other ways to market your 800 number. In some cases, it might be a good idea to find out what marketing strategy the competitor is using and then benchmark against it.

Credit Line: © Vclements | Dreamstime.com