Testing Your Product With a Toll Free Number

Testing new products and services as well as marketing campaigns has become more crucial than ever. Toll free numbers have now evolved as one of the essential tools every business needs, not only for credibility and running better operations, but for testing their products and marketing strategy as well. The days of just throwing together a marketing campaign and hoping it works are long gone. Today, only companies that continually test and improve are going to make it and make it big.

Even during initial planning stages, toll free numbers and vanity numbers can be used to test interest in the market and which brand identity appeals most to the paying consumers you are trying to reach.

Moving forward, batches of your toll free numbers can be used for measuring marketing performance and direct response tracking. Using your toll free numbers in this way enables your enterprise to split test not only your marketing message and design but the demographics you are marketing to as well.

Some companies think the above level of testing is enough, and as long as they are receiving calls on their toll free numbers and traffic to their website domain names, they are doing all they can. However, nothing could be farther from the truth. What is better: 1,000 calls and 10 closed deals or 100 calls and 25 closed deals? Clearly it's the option that wastes less minutes on your toll free numbers and labor costs while offering higher closing ratios. There are lots of marketing ideas that can bring in business, but you need to find the most profitable ones that will maximize your marketing ROI. Your toll free services provider ought to be offering you real time call detail reports so you can constantly monitor performance. Once you have the calls coming in, you can test your best scripts for your teams as well as your processes and pricing options.

Testing with toll free numbers can give you the edge to create the best product possible and by extension build the customer loyalty that will make your business a major player for the long run.

Credit Line: © Ken Toh | Dreamstime.com