Five Ways To Use Your Toll Free Number

So you are aware of the huge advantages of having a toll free number for your business and the large impact it can have on maximizing marketing effectiveness. However, if you don't put it to good use by getting your toll free number out into the public's eye, then it isn't going to increase your advertising effectiveness as much as you expect. Your toll free or vanity numbers should be on everything you do from your business cards to website to letterhead. Below are a few specific examples of essential places to use your toll free numbers. 

Custom Branded Clothing: Having your own clothing made complete with your logo, slogan, and 800 number is a great way to build brand awareness and credibility simultaneously. Your business clothing line can include anything from hats and golf jackets to polo shirts and t-shirts. Some people may think this idea is expensive; however, the payoff can be worthwhile depending on how you combine and use these walking marketing pieces. Having people wear your toll free number all over town is like having a free ongoing billboard combined with free testimonials! Think about getting your toll free number out there by using your clothing for giveaways, competitions, charity donations, and gifts to family and friends–even your girlfriend; women love new things, and it will cost you a lot less than a trip to the sports clothing store.

Billboards: Billboards are pretty self-explanatory. Although a few years ago, there was "noise" in the street about there being too many billboards, bus, and bench ads as well as yard signs, the result is that now you can pick up prime advertising space very cheap and lock in a good deal. Remember that as customers drive by your billboard, they only have a few seconds to memorize your number, so make it stand out with a great vanity number and get ahead of the competition.

Direct Mail: By combining the latest toll free services and direct response tracking tools, you can use your toll free numbers not only to increase advertising effectiveness and response rates directly, but you can also test and hone your campaigns to maximize marketing ROI.

 
Wrap Your Vehicles: Wrapping vehicles as a form of marketing has become increasingly more popular. But like billboards, your vehicle only gives you a few seconds to make an impression and get a response. Use targeted vanity numbers to take over niche markets. Please, do not just wrap any junker though. Keep in mind that people like to do business with people who appear successful. If you are cruising the street in a Ferrari, it is almost guaranteed that 90% of people will want to know how you make your money and will buy into whatever opportunity you offer them. 

TV and Radio: This one might seem obvious. The advantage is that you can repeat the number over and over, not just on screen for TV, but also on the radio. When people hear something repeatedly, it sticks in their head. Even if they don't act right away, when they need your service, they'll remember your vanity toll free number and be calling you.