Vanity Toll Free Numbers and Verbal Branding

Businesses use vanity toll free numbers for a wide variety of reasons. Foremost, vanity toll free numbers are a great tool to aid in verbal branding and company recognition. Similar to any promotional tool, an 800 number cannot reach its optimum potential unless the public is aware of its existence. That’s why it is important to combine this initiative with other marketing efforts including advertising and public relations.

Printing and advertising your vanity toll free number on all your marketing pieces will allow you to track the results of the marketing campaign, and it will make your vanity toll free number familiar to consumers. You will soon reap the benefits of your efforts. Using vanity toll free numbers for verbal branding also can increase response rates and provide prestige by making your name and branding stand out among the competition. Vanity toll free numbers can boost response rates because people in general respond well to advertising. If customers need your service, they are more likely to do business with you because they already know your name; they will prefer familiarity over going to your competitor whose name is unfamiliar to them.

While different industries have different sets of rules, a toll free number almost always yields better results than a local number. If, however, you are trying to reach a local audience, advertising both the toll free and local number can also be effective, thereby letting customers know you are big enough to handle their needs since you are prepared to do business nationally, while you also have a presence right in their community.

Increased response rate is also related to the prestige that comes with owning a vanity toll free number. This number gives your business an affirmation, and it assures customers that you’re legitimate. And because the vanity toll free number is easy to remember, it improves brand recall. Customers are encouraged to call your company whenever they feel the need.

A vanity toll free number is definitely worth the investment long term and comparable to a good domain name. It can be a highly valuable asset if it is relevant and easy to remember.