Easy Upsell: All Your Clients Need a 1-800 Number

The toll free services industry is becoming bigger business than ever. Companies are realizing that having a 1-800 number and especially a 1-800 vanity number is crucial to starting up a successful business and to holding onto their dearly valued market share. While many companies in the past have seen the value of a 1-800 number or vanity number for boosting their credibility and building a solid brand, now most businesses are seeing the advantage of having multiple 1-800 numbers. This increased desire for multiple vanity numbers or numeric toll free numbers stems from companies understanding the need to do better testing to improve their advertising effectiveness and marketing ROI, which have become essential for business survival in tighter economic times. Multiple toll free numbers are essential to achieving these goals; take a look at a couple of these reasons below…

Of course, a 1-800 number prefix is considered the most desirable, both for its ease to remember and credibility status. While toll free numbers with a 1-800 prefix come at a premium price, they are normally worth it; some have sold for over $100,000. No need to be scared; most toll free numbers do not cost anywhere near that.

When acquiring a 1-800 number, you must also consider your need to control all of the toll free prefixes (866, 877 etc.) associated with that number. Why? Because if you only own the 1-800 number, a competitor could milk off of your marketing budget by acquiring the other prefixes, thereby picking up any of your potential (or even current customers) who misdial the prefix. Of course, it works in reverse–you might have the competition's customers calling you.

Savvy business owners and marketing directors are also realizing that focusing on niche markets means much better advertising effectiveness and a higher marketing ROI. For example, in the mortgage business a 1-800 number can target a niche need that makes demand much more effective. You can still target everyone's needs just in a more targeted way. Consider 1-800-LOWRATE or 1-800-EZLOANS.

The desire and necessity for testing advertising effectiveness has also played a huge role in the 1-800 number boom. With the latest advances in toll free services, 1-800 numbers used on a business' different marketing pieces enables split testing to determine each piece's effectiveness and offers instant reporting on a wide variety of performance metrics as well as the ability to capture prospective customers' phone numbers and record calls for training. For many companies, this testing can easily involve dozens of toll free numbers.

So if you are considering adding toll free services as an additional form of revenue for your own company, the above should provide you with a complete arsenal, not only for why your clients need a 1-800 number, but why they need at least a few!