What happens when you dial 867-5309?

Have you ever wondered what really happens when you dial 867-5309? Made popular by Tommy Tutone’s 1980s hit, pranksters and curious people around the world continue to call this number to see just who will pick up the phone. It turns out, depending on the area code, these numbers belong to businesses and normal people across the country who get numerous phone calls per day.

In 2014, a curious high school student dialed the number with the area code (847) and asked if Jenny was there, just like in the song. The man who answered went along with it, saying, “I got it, I got it,” which are the lyrics of the song. Would you want to deal with these pointless phone calls every day? Or would you enjoy a laugh every time the phone rings?

This situation brings to mind the power of a memorable phone number. Having a catchy, recognizable number is one of the best things you can do to increase customer referrals and repeat business. When it’s easy for customers to remember how to reach you, repeat orders and word-of-mouth business are almost inevitable.

Here are some other ways a memorable phone number can boost your business:

It becomes part of your brand

Just like a well-known domain name, a noteworthy phone number becomes a part of your brand, creating instant prestige. In fact, some companies even turn their phone numbers into their brand. Just look at 1-800 Contacts or 1-800 PetMeds. With all of the toll-free marketing done by large companies today, vanity 800 numbers make your company appear credible and established.

People still want to make phone calls

Do people even remember phone numbers anymore? With mobile phones providing all the information you could ever need at your fingertips, what’s the value in a memorable number? Well, if your number is catchy enough, it will still stand out in people’s minds and call lists. Even with the power of the web, people often still want to deal with people. Make it easy for your customers to pick up the phone and call you as well as share your contact information with other quality leads.

It’s a powerful marketing tool

A toll-free number could not only bring in more business, but it could also help you track your marketing efforts. With a service like Custom Toll Free’s online account manager, you can log in, see where your calls are coming from and analyze your campaigns. You’ll be able to identify your phone leads and consolidate your marketing efforts. You track all of your other marketing channels online, so adding inbound calls keeps everything in one place.

It creates a sense of ease.

Consumers only buy from companies they trust. There’s nothing like the comfort of knowing service and help are only a phone call away. A credible, well-known phone number creates a stronger image in the minds of current and potential customers. They’ll know they can trust you to get the job done.

Your company’s phone number might not be part of a song, but it could be just as memorable. For more on the benefits of a toll-free number, check out customtollfree.com/how-vanity-numbers-work.