Why a Small Business Toll Free Number is an Integral Part of Your Brand

When most people think of branding, they think about a product they might buy at the store. They also associate a brand name with a particular product, inclusive of a logo and a slogan. But branding goes much deeper than just this; it’s an all-encompassing aspect that starts with the brand itself and stems deep into the branches of the marketing tree. Branding is incremental in the very existence of your small business. In addition to your brand, your marketing strategy should also include a small business toll free number, and here are a few reasons why.

Make Your Business More Recognizable

Small businesses are faced with incredibly daunting odds today. Many fail within the first five years of operation. Some are put out of business by big box competitors that offer products at lower prices with national reach. This is why it is more important than ever for small businesses to take every measure possible to increase reach, target audience, and stand out in the minds of customers.

Instill Your Brand in Printed Mediums

Printed mediums are still an effective form of advertising, albeit one that is slowly being replaced by digital and inbound marketing. However, many small businesses still incorporate print ads into their marketing strategy. With a small business toll free number, you can increase the callbacks from your ads by a substantial proportion.

Offer More Convenient Customer Service Options

Aside from the shift to digital marketing, customer service is still a crucial element to small business success. Customers still desire that face to face interaction or the option to speak with a person directly via a phone call.  A toll free number tells customers that you care about customer service and about them and their business. As a result, this should be integral aspect to your branding.

Increase Brand Awareness with a Vanity Number

Brand awareness is another important aspect. After all, the more people who know about your brand, the better your business recognition will be. When approaching the topic of branding for your business, it’s important that you think of all angles. This includes considering a small business toll free number to ensure that your branding is fully complete.