5 ways to attract top talent to your small business

“I don’t want my business to grow,” said no one, ever. Of course you want your business to grow and develop, but you need some talented employees to make it happen. It can be difficult to match compensation, benefits and facilities with big corporations, but a small business has other things to offer prospective employees that your larger competitors don’t.

Here are some of the advantages you can promote when looking to attract top talent:

More responsibility

At a larger company, an employee might receive more pay and better benefits, but their position will likely have a very narrow focus. There will be less opportunity for them to influence the company. At smaller firms, employees can wear just about as many hats as they want. Be sure to point out this fact to all of your prospective employees.

More opportunities

Larger companies tend to expand much more slowly than smaller ones. This often causes layoffs and limited opportunities for advancement. Although your company might be small, its rapid growth can result in significantly more and better advancement opportunities.

More flexibility

As a small business owner, you can decide to make your policies as flexible as you desire. For example, offer flexible hours or the opportunity to telecommute to employees with kids and family commitments.

An entrepreneurial culture

You may be the brilliant mind behind the start of the company, but your employees are the ones dealing with customers and touching the work on a daily basis. Encourage them to come forward with the next big idea for the company. Show them that you take seriously everyone’s opinions and ideas for improvement. Talk about your vision for the company and how they can be a part of its promising future.

Endless job perks

Larger companies can beat your compensation and benefit packages, but accepting a job offer is more than that. While salary is certainly an important factor, so are the job perks. Vacation time, flex time, paid volunteer time, the option to work from home — these are all great options, so get creative and think outside the box. What can you offer your employees that big companies can’t?

Finding talented employees can help take your business to the next level, but first you need to get them through the door. Follow these tips to attract and retain your most valuable employees.