The small business advantage: Customer Interaction

As a small business owner, you have many advantages over large corporations. Not only can you notice trends and make quick decisions, but you can also create close relationships with your customers. You care about your customers, and maybe you even know them by face or name. They come to expect high-level customer service, and these personal connections help set your business apart.

Large companies, on the other hand, often have so many customers that there is simply no way to keep them all happy. If your small business has the tools to provide exceptional service to all of your customers, you can easily outdo the mega companies. Conversely, a negative customer experience that goes unresolved can result in the spreading of poor word-of-mouth feedback about your company, so it’s important to make serving your customers a priority.

Empower your employees with a customer-centric culture

From their very first day, your employees should know the definition of excellent service as well as how to deliver it. Encourage them to think creatively about what good customer service looks like and how they can bring it about in your business. It’s also important to give your employees the freedom they need to be successful. Have them think about and share some of their own positive and negative customer-service experiences to get the conversation flowing.

Reach out and follow up on leads

Technology has made keeping up with your customers easier than ever. With tools like personalized automated emails and call tracking, you have the ability to drive customers closer and closer to a sale without actually being physically present, all while providing a more personal experience than larger companies. Keep track of your service requests and leads in an online system, helping you to train staff on the right way to handle various customer-service situations.

By empowering your service teams to make customers happy and keeping a careful record of your customer interactions, your small business can thrive. To learn more about boosting your small business, check out customtollfree.com/how-it-works.