The Advantage of A/B Testing for Direct Response Marketing and your Vanity Toll Free Number

A/B testing exists in almost every facet of everyday life. Maybe you wear a different hat, scarf or blouse to see if a blind date goes differently. Maybe Pepsi wants to see if they can sell more cans rocking their 1970’s-1990’s look. Maybe a certain baseball or basketball team wants to see if they can win more wearing their throwback uniforms from decades past.

The purpose of A/B testing in direct response marketing is to measure the strength of your call to action. For instance, if a red “call now” button gets more calls than a green one, then go with the red. This concept is almost exactly the same for websites and direct response marketing campaigns. This could include even the simplest of details such as italicizing the text on your vanity toll free number, or rolling out an entirely new redesign in hopes of more accessibility and more conversions.

With Custom Toll Free, you get the ability to measure the number of responses and take note of your ongoing feedback, while monitoring the numbers to see what yields the greatest results. By understanding the direct response feedback of your vanity number, you can recalibrate as needed until you find the perfect approach. By understanding your audience and the way you attract them, you can make changes with less hassle and get more results.

It’s only through A/B testing that Custom Toll Free knows the effectiveness of putting your toll free number on your website, business card, and company profile. Custom Toll Free’s call tracking abilities go above and beyond by accurately tracking your call traffic and conversions to paint a clearer picture of your message.

Not only will you see what is working to drive more phone calls to you vanity toll free number, but also how you can improve the quality of those calls while expanding in volume. This is especially true if you rely on Direct Mail and Google Search Pay-Per-Click advertising to get your message across. We’ll show you how to get the most bang for your buck.