What “Seniorpreneurs” Need to Know about “Smarketing”

Those entrepreneurs and small businesses who have been in business and studying market trends know that the amount of entrepreneurs still continues to grow. The interesting fact behind growing small businesses and entrepreneurs is that they are showing up in all shapes, sizes, and…ages. Some are as young as eight years old and are becoming entrepreneurs by designing apps, creative footwear, and other trendy items growing in popularity across various age groups. However, the next wave of entrepreneurs seems to be those fifty years of age or old, also known as “seniorpreneurs”.

Many “seniorpreneurs” that we see emerging on the market have put on a spin on their retirement. It is more and more common for adults over the age of fifty who are approaching retirement or in admist retirement to devote their extra time to running a small business. Some do it for the residual income, some do it as a way to keep their minds sharp with an established routine, and others do it because “they’ve always wanted to”.

Regardless of the reason for becoming a “seniorpreneur”, there are still some things they need to learn about “smarketing” in order to make it in today’s competitive small business market.

What is “Smarketing”?

“Smarketing” is a new buzz term that refers to the combination of “sales” and “marketing” so that both teams work together. Medium and large-sized businesses understand the frustration of the common miscommunications that often occur between the two teams. The marketing team puts their efforts into creating robust marketing materials for the sales to use during presentations and meetings, while the sales team is saying something different. As a result, leads are lost…which no one wants. Today’s business goals involve tying the two teams together to close the gap between sales and marketing and to close more efficient leads.

Content Marketing is One Answer…

One way small businesses and “seniorpreneurs” can integrate proper “smarketing” in their businesses is by really diving into content marketing and management. Sales and marketing teams should be working together to blast business announcements and messages through all effective marketing channels such as print brochures, social media, and toll free numbers.

Toll Free Numbers are the Other…

You guessed it. By incorporating a toll free number into all marketing mediums, this not only gives clients and potential clients an easy, flexible way to contact businesses, but also enhances brand recognition and trust. Toll free numbers are the other crucial way to close the gap and to create a “smarketing” synergy that really gives small businesses that extra edge and push.

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