Reach into the Toll Free Bag of Marketing Tricks

As a small business owner, you almost have to perform magic to grow your operation into a sustainable, thriving enterprise. The most savvy small business owners think way outside the box to come up with innovative growth strategies that you cannot find in college business textbooks. From guerilla marketing to creatively producing "How to…" online videos, you can remain steps ahead of the business competition. Yet one telephone trick can turn your entire business around.

Toll Free Number Magic

Most small business owners use regular numeric business telephone numbers that do not evoke any passion from their loyal customers, as well as interest from prospective customers who find small businesses online within local business directories. You want to create a memorable business telephone number that builds credibility and sticks in the back of your customers' minds. Small businesses can accomplish this by establishing a vanity toll free number.

Not in Vain

Toll free vanity numbers typically begin with three recognizable numbers, such as 888 or the newly released 844. As with vanity license plates, vanity toll free small business telephone numbers then follow with a catchy seven-letter word or phrase that customers can easily remember. For example, you can create a vanity small business number such as 1-800-Doctors or 1-844-Lawyers. Numerous studies show that easy to remember vanity toll free numbers increase advertising campaign response rates by up to 300 percent. Did you also know that over 90% of Super Bowl commercials include a toll free vanity number?

Build Relationships with Your Customers

Most customers do not like to be treated like a number, like at the deli or the RMV. This represents the primary reason why vanity toll free numbers stick out from a crowded field of boring digits. Toll free vanity small business numbers increase your small business brand exposure, which eventually translates into a much stronger presence in the local market. Since vanity numbers do not cost a fortune to own, your small business receives a higher return on its marketing dollars. Moreover, you can expect new customer conversion rates to increase anywhere from 20% to 200%.

The Ultimate Small Business Marketing Trick

Small businesses should secure vanity toll free numbers that promote their brands. Selecting a unique yet effective vanity toll free number that also ties into your brand is one of the most informed decisions that will no doubt positively impact your small business for years to come. Who knew something as simple as setting up a custom vanity toll free number would be the ultimate small business marketing trick?

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