How Branding and Toll Free Numbers Are the Perfect Match

Toll free numbers provide small business owners with several benefits. The catchy phone numbers build instant credibility among prospective customers who need to trust you before they work with you. Toll free numbers also establish customer recognition of your business, as well as provide you with a higher return on your marketing investment. However, perhaps no other benefit brings more to a small business than the relationship between toll free numbers and branding.

What is Branding?

Branding is a marketing term that small business owners often misinterpret. According to the American Marketing Association (AMA), branding is the “name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Some professionals and entrepreneurs would argue that branding is also a feeling or reaction that is stimulated from an audience. For small businesses, branding involves establishing something that separates them from the competition. One tried and true way of doing this is by acquiring toll free numbers.

Know Your Brand

You cannot link your brand with toll free numbers until you understand your brand identity. Is your small business noted for making people feel at home? Do you offer specials and deals that create a local or virtual buzz? Has your superior customer service defined your small business? Recognizing your brand also means identifying your product and service strengths. For example, a florist shop may sell a wide variety of flowers, but customer reviews consistently praise the quality of the red roses. With red roses identifying the florist brand, one of the toll free numbers used can be the memorable 1-800-REDROSE.

Matching Your Toll Free Numbers with Your Brand

After identifying your small business brand, the next step requires you to match the brand with a catchy toll free vanity number. Branding falls flat on its face whenever you devise toll free numbers that have nothing to do with your small business brand. Customers quickly attribute strong toll free numbers to your small business brand. An Asian restaurant known for its delectable egg rolls can use the vanity number 1-800-EGGROLL. A local automotive shop that specializes in oil lubrication jobs should consider the catchy toll free number phrase 1-800-OILLUBE.

If you treat your cusotmers like royalty, then identify your brand by establishing a toll free number that customers associate with your excellent customer service. The possibilities of acquiring powerful toll free numbers are as endless as the depth of your imagination. However, you must ensure you match the toll free numbers with your branding theme.

Custom Toll Free has helped dozens of small businesses identify their branding strategies and then link their brands to compelling toll free numbers. The results increase small business revenue by attracting new customers and develop and strengthen repeat business. Contact us today to learn more about our enhanced toll free services.