Free Small Business Tech Tips You Should Use Every Day

In the landscape of new or expanding small businesses, improving sales, increasing customers, and finding your place in the mobile world can be a challenge. Business owners, whether you are operating from a physical storefront or selling your services online, you must invest in business sales activities. These five business marketing tips are essential to your success:

Establish Your Online Presence. Think about your audience. Who are you trying to reach? Have you answered these questions in your domain name and on your home page?

·         What are your services?

·         Who are you targeting?

·         What is the scope? Your community, the state you live in, the country, or the world?

·         How will your products and services benefit your customers?

·         What is the availability of your products and services?

·         Have you stated what makes you stand out from your competitors?

·         Have you made a call to action for your customers?

If a customer is not able to acquire this information or respond from the information on your home page, it might be time for a website content refresh.

Networking! Just like applying for a new job, unless you are networking your small business, you may not succeed. Look at social media platforms as a vast and wonderful opportunity. Figure them out if you are not using them. At a minimum, network on LinkedIn, Facebook, and Twitter. Do you have a blog? Make sure you post regular blogs to assist in marketing your business.

You Must Be Reachable. If you are worried about Internet security, don’t! If you are going to succeed in business, you must overcome your fears. Let’s face it: If someone wants to snag our information, there are a dozen ways to do it. While we communicate using a sea of online technologies, you still need to create a human presence. A toll free vanity number is possibly the most powerful tool in marketing a small business. Design a custom number with text that stands out on your website, make it large, and place it at the top of every page on your website. This can be your customer “call to action!”

Brand, Keyword Optimization, and Rich, Compelling Content. Come on, it’s not that hard, and there are dozens of resources to help you figure it out. Your brand is you! Is that clear on your website? There are some controversial opinions about keywords, but the fact is if you have rich, compelling content, you have keyword optimization. Review your website content and make sure you include a clear, precise message without a lot of clutter. Include some passion yet keep it professional (in most cases). If you need traffic, try Google Adwords to generate some Internet advertising. They offer specials on a regular basis, and they will spend time on the phone with you to get it going. Find out what keywords your customers are searching.

Do Something For Your Small Business Every Day. Refresh your website regularly, create a blog post, send a brochure, start a Google Adwords campaign, refresh your business cards—yes, you still need them in our digital world, submit comments to your social networking platforms, talk to people, look for publicity opportunities, offer a deal or coupon, and visit one of the one-thousand “how to market business” websites. It is not like it used to be. There are marketing tools at your fingertips. All you have to do is reach out and take advantage of them.

© Warakorn – Fotolia.com