3 Big Ways Your Small Business Strategy is Changing

Do you remember at the beginning of the year we posted an article on business marketing trends for 2014? We talked about jumpstarting your business for the new year, getting on board with a solid content marketing strategy, and tying it all together with a toll free vanity number, of course. So now that the first quarter is over and we are well into the second, most businesses are taking the time now to review their performance (leads, sales, conversions, etc.) data to determine if their strategies really are making a difference.

Here is an Update

As mentioned in our previous article, businesses saw a huge push for content marketing in the last quarter of 2013. This trend pushed into 2014 and started out strong. Now that the first quarter is over, the content marketing landscape is changing yet again. What can businesses expect to see this summer in terms of content marketing trends? Things are about to get bigger.

Big Brand. The frame of content marketing now will focus on a huge push on branding. It’s all about how to get your small business brand in the faces of your customers…and hard. The goal here is to win customer’s trust and loyalty to your brand, and doing whatever means necessary to make this happen.

Big Biz Data. We also discussed in our previous article that 2014 would mean big data…and those predictions were right. For those small businesses who have been doing it right thus far know that they’ve already spent countless hours analyzing and interpreting data. Have their content marketing strategies been paying off? Have they shown an increase in conversions? Have their sales and marketing teams been working more together and generating more leads? Have those leads turned into customers? While reviewing and interpreting all that data has been a big goal for most small businesses, now the focus is literally the bottom line: dollar signs.

Vanity. For the small businesses who feel like they’ve got a good handle on their content marketing strategy and their resources and ability to analyze and interpret data, and making all of it work for them, what else do they need to tie it all together? A toll free vanity number.

Regardless of how much bigger content marketing and publishing is going to get, one crucial marketing element is still always there, and that’s a toll free number. Even though technology is always changing, toll free numbers have the flexibility to change too. For example, now small businesses can incorporate texting with their toll free numbers to keep up with business and societal trends.

Is bigger always better? Maybe in some cases…But for those small businesses who may feel like they are behind or struggling to catch up with those bigger brands while being tied to smaller budgets, start small before worrying about taking a “big” jump. Start with setting goals to reach each one of these elements, and incorporate them into your strategy. You’ve got to start small before you can grow big.

 

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